In the time of Covid-19, HBO Max partnered with our team at Fullscreen to create an exclusively digital social campaign for their new series, Close Enough, targeting a millennial gamer audience that was passionately awaiting the series premiere. I served as the junior art director and oversaw creative from pitch through release.

The campaign as a whole garnered 127M earned impressions:
   • 500-to-21,500 Total Followers during campaign
   • 114k Total Engagements
   • 80% Positive Sentiment
   • 1.7M Twitter Watch Party Viewers
   • 12.5M Total Twitter Hashtag Impressions​​​​​​​

Designed at Fullscreen in partnership with NETFLIX, in collaboration with Nate Makuch.