72andSunny collaborated with YouTube to create #ProudToPlay, an initiative to promote inclusiveness in sports surrounding the 2014 World Cup. The video received 6 million views, and we also took over the YouTube logo for the day. I designed the logo and soccer ball, and also worked with my copy and creative technology partners to help shape the edit.
![](https://cdn.myportfolio.com/5caf17f6cce3954af97f4e49cfb8847e/a0aa669873b8467115050ea1_rw_600.jpg?h=d9216852f19d512f73aeed06dd73aed9)
![](https://cdn.myportfolio.com/5caf17f6cce3954af97f4e49cfb8847e/a7d990323c6a4a06227b29ed_rw_600.gif?h=5bd24b44394c4140dc4c8b036e385e05)